The Journey of Etcetera Bags
Etcetera was born out of a unique blend of creativity, resilience, and an unwavering commitment to sustainability. Founded by Ashima Gulati, a seasoned interior design consultant with over 25 years of experience, Etcetera Bags emerged as a beacon of innovative design and ethical fashion.
During the COVID pandemic, with interior projects being halted, Ashima saw an opportunity to translate her passion and apply her experience in design to the fashion world. At the age of 57, she took a leap of faith and began experimenting with fabrics, textiles to create functional bags. What started as a personal experiment quickly gained traction. The overwhelming positive response encouraged her to transform this small project into a full-fledged online brand, thus giving birth to Etcetera.
Vision
At the heart of Etcetera Bags lies a belief in individuality and authenticity. The brand stands against conforming to norms or trends, advocating instead for personal style and self-expression.
From interior design to fashion accessories, the journey of Etcetera Bags is one of creativity, passion, and reinvention.
Mission
Etcetera is more than just a brand; it's a philosophy dedicated to sustainability and ethical fashion. The brand proudly offers vegan bags, consciously steering clear of traditional leather. Questioning the convention that leather is the gold standard of premium materials for luxury bags, Etcetera focuses on a diverse array of textiles and fabrics.
Our collections feature an eclectic mix of loom fabrics, jute, canvas, denim, and a minimal amount of vegan leather. Ashima, along with her small team of “karigars” (workers) and designers, continually experiments with new materials, including plant-based leathers, ensuring that Etcetera remains at the forefront of sustainable fashion.
Our bags are not just accessories; they are statements, reflections of individuality and self-expression.
What makes us different?
Bold Colours
We dare to go where the others shy off from far afar, spoiling you with colour choices that are seldom seen on other shelves.
Vibrant Patterns
Our patterns add a touch of artistry to your accessory, transforming your bag into a fashion statement.
Elegant Textures
From vegan leather to soft suede, our textures are a sensory experience, adding luxurious depth and dimension to your carry companions.
Customer Service
We assist you throughout your pre and post sales journey until you are delighted with your purchase. Our select products can be customized to add a unique touch tailored to your preferences.
