Our Brand Story
Bags Etcetera’s story is one of passion, creativity, dedication, and purpose.
The face behind the brand is Ashima Gulati, an established interior
designer from Delhi. In 2021, Ashima founded Bags Etcetera – a brand of
homegrown, 100% cruelty free handbags.
Ashima believes:
“You can be a sparkly handloom girl with a heart full of secrets or a bold tote
bag woman ready to conquer the world on your own terms – whoever you
are, our bag collection celebrates you without being apologetic.”
True to its name, Etcetera experiments with endless possibilities, providing you with various
customization options that usually stay unexplored in the eclectic world of bags.
A Deep Love for India
Taking inspiration from India’s rich cultural heritage, we take our textures, fabrics and colours to the next level of experimentation, infusing it with sustainable materials such as Indian handloom and vegan leather.
Our bags are not just accessories; they are statements, reflections of individuality and self-expression.
Vision
To empower today’s women to break free from
the confines of conventional leather handbags,
inspiring them to explore colourful options and
playful styles crafted from cruelty-free and
sustainable alternatives.
Mission
To achieve 100% sustainability in our practices
and offerings by exploring the rich heritage of
traditional Indian handwoven fabrics and intertwining
them with modern eco-friendly materials to create
exquisite and luxurious handbags.
What makes us different?
